By Tim North, 6 months and 3 days ago
Persuasive writing: the carrot-and-stick strategy
Certain types of writing involve doing your utmost to persuade the reader to accept your recommendations. Business examples of persuasion include: * arguing for more staff; * assuring the boss of the merits of a new project; * convincing management to continue with a worthwhile program; * encouraging your manager to investigate a safety hazard; * justifying a budget increase; * promoting your innovative business strategy; * selling a product or service; and * supporting your position over that of others. There's a five-step process that I call the...
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